Adam Beech

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Adam Beech has always loved tech, so in 2006 when he started his pool service company, Pool Agency, he integrated as much technology as he could.

Beech says he invested heavily in a good website, Google Ad Words campaigns and review sites. In 2008, he switched all his customers to autopay with paperless billing. The following year, he implemented one of the first software platforms in existence with a mobile dispatch app. “At first, these tech adoptions propelled Pool Agency quickly,” he says. “We had almost 20 trucks on the road by 2014.” 

But, he says, the company still had unsolved issues: The long process to train new technicians; pools inexplicably turning green; customers who insisted some service tasks hadn’t been completed; the difficulty in tracking chemical expenses and thus profits — these were all problems Beech was facing. Testing pay-incentive programs, hiring more supervisors, scheduling follow-up inspections, longer trainings and more all turned out to be futile. 

“I realized the reason tech couldn’t solve the problems we had was because the tech we needed didn’t exist,” Beech says. “So we built it.”  

Beech spent the next two years creating software platform Pool Brain, trying different concepts like preemptive alerts versus reactive fixes, automatic chemical dosing instructions/cost tracking, guided workflows, PSI monitoring, unique backwashing and cleaning schedules, and more. 

“It transformed my company and my life,” Beech says. Green pools were reduced by 70%. Complaints were down almost 100%. The company saved $67,000 in chemical costs alone during its first summer.

The turnaround was so dramatic that it didn’t take long for Beech to see the writing on the wall. “I knew Pool Brain was the future of the industry and the future of my career,” he says. 

Beech sold Pool Agency in 2020 to fully focus on Pool Brain, and he is excited to keep improving it for many years to come. “I know what it feels like to be a stressed-out pool business owner, putting out fires all day long,” he says. “When someone uses Pool Brain and tells me how it changed their life and they no longer go to sleep at night feeling intense anxiety, it absolutely makes my day.”