Anderson Poolworks hires vice president of sales and marketing

On February 14, Anderson Poolworks, a 25-year-old commercial pool construction company with headquarters in the Pacific Northwest and Hawaii, welcomed Jason Weisenfluh as the vice president of sales and marketing.

Bringing over 19 years of sales and marketing leadership experience, Weisenfluh will be responsible for driving the sales and business development strategies at Anderson Poolworks. This includes leading the estimating, purchasing and marketing teams in addition to expanding partnerships with general contractors, aquatic designers, strategic vendors and channel partners.

Prior to joining Anderson Poolworks Jason served as director of national accounts and director of commercial sales for S.R. Smith. Prior to joining S.R. Smith, he spent several years with Hewlett-Packard and Texas Instruments in Product Line Management. Jason holds a bachelor’s degree from Oregon State University.

“It is our extreme good fortune to welcome Jason to our team, and the timing couldn’t be better,” says Dana Anderson, president of APW. “Along with recent investments in our people and systems, his great cultural fit, broad industry perspective and vast experience will help fuel growth both tactically and strategically.”

Weisenfluh’s strong business development skills, expansive knowledge of the commercial pool market and strong relationships within the swimming pool industry will be beneficial in helping Anderson Poolworks capture market share, increase customer satisfaction and develop long-term relationships with partners.

“I am thrilled to join a premier commercial aquatics company like Anderson Poolworks,” Weisenfluh says. “It has rapidly become an industry-leading company with a well-developed and sustainable business model, clear vision and an incredibly talented workforce. I can’t wait to help the APW team achieve their ambitious expansion and growth goals.”