AquaStar Announces New Regional Sales Manager and Expansion into International Markets

AquaStar Pool Products, Inc. has hired Korey Wax as regional sales manager covering Northern California, Oregon, Washington, Idaho and Utah. Before joining AquaStar, Wax spent eight years working in sales for Alpha West Marketing Group, a pool industry manufacturer’s representative group. In 2022, he won the Sales Rep of the Year award at the Pool Nation Awards.
AquaStar also announced that regional sales manager Omar Plasencia’s role will be broadened to include international expansion into Mexico. Plasencia will continue supporting Southern California, Nevada and Arizona. Since joining AquaStar in 2022, Plasencia has been instrumental in the company’s growth throughout California and the Southwest.
Wax and Plasencia’s positions are effective immediately. Wax can be reached at 707-708-9326 or korey@aquastarpoolproducts.com. Plasencia can be reached at 805-794-7663 or omar@aquastarpoolproducts.com.