Plunge pools have been gaining momentum in the industry, and why shouldn’t they? Their compact size and smaller construction window make them an ideal amenity for any backyard — particularly for those who want more than just a place to swim.
Had it not been for his daughter, Sophia, or son, Justin, pool owners in Upland, California, might never have met Gilbert Campos.
En la industria de piscinas, todos tienen las mismas oportunidades cuando se trata de marketing y construcción de marca. La mayoría de las herramientas que utilizan las empresas más grandes también están al alcance de negocios más pequeños. Aún mejor, muchas de ellas son gratuitas.
In the pool industry, everyone is equal when it comes to marketing and building a brand. Because most of the tools the largest companies use are also accessible to smaller operations. Even better — many of them are free.
Jay Eaton didn’t know much about pools when he started in the business. In a tale as old as time, Eaton’s father-in-law, Gordon Schmeiser, began a pool store and commercial chemical service company in 1974. Eaton had just gotten engaged to Schmeiser’s daughter, Barbara.
“I didn’t know anything about pools other than that you swam in them,” Eaton says.
Schmeiser, Eaton and a third employee, Dave Orlog, made a go of it, eventually expanding into pool repairs and renovations until an opportunity came calling.
In 1983, Schmeiser purchased local plastering company Cal Plastering Co. in Phoenix, Arizona, and never looked back.
Sin importar el tamaño de una empresa o su presupuesto de marketing, hay una herramienta que puede nivelar el campo de juego: los testimonios. Ofrecen una oportunidad de mostrar lo mejor de uno mismo al invitar a las personas clientes a que den su opinión sobre las prácticas, productos y servicios de su empresa. Y lo mejor de todo es que son gratuitos.
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials. They offer a chance to put your best foot forward by inviting customers to provide feedback about your business practices, products and services. And perhaps the best part about them — they’re free.
For a company that’s been manufacturing chemicals for 90 years, one might expect the secret sauce to be in the formulas Haviland Enterprises churns out in its pool and spa water treatment and stain removal products. But those who know better realize it’s the people who continue to propel the company’s success.