gorilla marketing

Making Waves

How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…

NPC Show 2023

NPC Show 2023

The 34th annual conference will forgo last year’s Atlanta location for sunny San Diego, Feb. 8 -10. Those attending can expect to catch up on the latest developments within the pool industry, learn new technical skills, foster new connections through networking and more. Attendees will also have an opportunity to bid on services and products…

In the balance

In the balance

By using this index, water surveyors, scientists, pool operators and more were able determine just how well a water’s calcium carbonate balance was by measuring the water’s pH, alkalinity, calcium concentration, temperature and total dissolved solids.