It creates massive frustration for you and your customers: A customer pays for the technician to come out, check the water chemistry and clean the pool; any chemicals added are noted as an additional expense. Unless the customer knows about these charges in advance, the bill can lead to heated debate when it arrives in…
Tracking fleet vehicles has become standard operating procedure for many businesses, including the pool service sector. There’s a high-tech name for this technology, too: telematics. You might even have a telematics device in your vehicle and not know it. “Telematics is better than GPS,” says Kelly Frey, vice president of product marketing at California-based Telogis….
Have you ever made a big-dollar purchase and found yourself frustrated at the service provider’s or contractor’s lack of communication? Communication is a fundamental component toward customer satisfaction, more referrals and goodwill. Three industry veterans offer what works well for them — and what messaging paths to avoid — in the world of instantaneous communication….
With the siren call over public pool water safety with regulations from various state health departments, automated chemical feeders have spiked in popularity. But what do the pool pros prefer? Troy McGinty, Hayward Pool’s global commercial product manager, says there’s strong demand for sodium hypochlorite and liquid chlorine. “That said, peristaltic pumps are the primary…
My dad was a business owner. I clearly recall his reaction when the local police would call him at home to say his business was broken into, and equipment or inventory (or both) had been stolen. It’s more than a miserable feeling; it can halt your ability to make a living. Ryan Shepherd, who manages…
You’ve done the job; the customer is delighted — they say, “Send me the bill.” You do. You wait for payment… you send a second reminder — and still await payment. Then a third notice is mailed…and a fourth.Phone calls to the customer are not returned. Collection letters are sent certified, return receipt. Each comes…
Zodiac Pool Systems claims its iAquaLink controller system is the most intuitive, easiest to use pool controller on the market. “iAquaLink 2.0 took a major step forward in terms of ease of installation and connecting to the home owners Wi-Fi network,” says Dave Goldman, Zodiac’s director of product development. “We’ve also been working with several…
Let’s say you walk into an auto dealer to buy a new car. You find the model, color and features you want, and the price is right. They even have the very model you want in stock; it just needs to be prepped for delivery. You can’t wait! You can already smell that shiny leather…
I’d like to ask you some questions: How’s your online marketing these days? What about your website? Is it delivering all the customers you can handle, or is it more like an online brochure? While we’re at it, let’s talk about your presence on social media — or should I speak with your social media…
The U.S. government continues to report a bag of mixed blessings on new-home starts. While starts have shown modest upticks across different communities and regions month-over-month, it is mostly a sluggish industry compared with year-to-year. According to the New Residential Construction Report from April, new housing starts trail 2014 numbers. David Crowe, chief economist for…
In May of 1971, Canadian rock group the Five Man Electrical Band hit the Top 40 with the song “Signs.” While the song lamented the use of signs to dictate societal behavior — remember, this was the flower-power days the early ’70s — signs help us stop our cars at intersections; locate the street we…
There was a time when fun in a swimming pool centered on small, inflatable devices like inner tubes, diving boards or standard-issue slides. These are pretty basic and pretty mundane by today’s standards, however. For commercial pools owned or operated by apartment complexes, home owners’ associations, cities, and hotels or YMCAs, the fun quotient has…