Seeing the Light

Seeing the Light

Experts say every commercial pool operator should consider making an old technology new again. For years, ultraviolet water treatment has been used to help sterilize drinking water and has been used in wastewater treatment plants. But only in the last handful of years has UVC technology made its way into the commercial pool industry. It…

A Picture’s Worth a Thousand Words…and Your Next New Customer

A Picture’s Worth a Thousand Words…and Your Next New Customer

Every year, pool builders look at new ways to market the latest trends and technology to potential customers. While finding ways to get ahead of the competition is important, one thing will never change: Before builders can promote a brand or a feature, they have to sell the idea of owning a pool in the…