Cause Marketing
Today’s consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Today’s consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Lenny Maffei, one of Poolcorp’s first-ever hires and a major contributor to its staying power, retired March 1. Since Maffei joined the company, it has grown to over 400 branches nationwide. Maffei credits his drive and focus to his faith in God and his family, who have given his hard work a purpose. “I call…