Back to Square One

Back to Square One

Many years ago, a good friend in the industry told me something I will never forget: “Never abandon what got you to where you are.” That statement can mean lots of things, but when it comes to being successful within the trades industry, the meaning is pretty clear. At some point in building your trades…

The Numbers Game

The Numbers Game

Remember Vince Lombardi, former head coach of the Green Bay Packers, for whom the Super Bowl trophy is named? He won many championships over the years, but he started every training camp the same way: teaching foundational principles. It didn’t matter if you were a 10-year All Star or in your rookie season. Everyone went…

Where Do You Ask for Help?

Where Do You Ask for Help?

If you had been married 25 years and were having relationship problems, would you schedule an appointment with a 21-year-old college graduate? I have a hunch the advice provided wouldn’t help a lot. On the other hand, suggestions from an older couple probably would. Last year, I spent three days providing free coaching sessions for…

Boost Your Closing Ratio

Boost Your Closing Ratio

I was the general manager of a trades company for many years. Salespeople would come by the office on a regular basis. Each would make their sales presentation, usually taking a significant amount of my time. At the conclusion of their presentation they would leave, often without asking for the sale. More than a few…

Is Your Service Department on Flat-Rate Pricing Yet?

Is Your Service Department on Flat-Rate Pricing Yet?

It’s an old topic but it needs to be revisited — again. Has your service department adopted flat-rate pricing yet? If not, it’s time to seriously consider the conversion. Most contractors have very strong opinions about flat-rate pricing, one way or the other. However, the reality is this: If you have actually sat down and…

New Year Review Checklist

New Year Review Checklist

We are all familiar with the definition of insanity: doing the same thing over and over again while expecting different results. So the question is, do you have 30 years of experience — or one year of experience repeated 30 times? Wise, profitable companies review past performance, make necessary changes, and move forward. 2016 is…

Still Not Making Money?

Still Not Making Money?

A well-run service department should be making money, producing a 15 to 20 percent net profit. In fact, your service department should be the most profitable department within your company, but it’s usually not. There are two reasons most companies find service unprofitable. First, they are not priced properly. It costs a lot to run…