You’ve nailed your marketing message and target audience; leads are pouring in and sales are great. But any time an employee gives their two weeks or you find yourself understaffed, you break into a cold sweat as positions go unfilled for weeks, even months. The problem may be twofold: You’re not looking in the right…
How do you build trust to gain commercial accounts? Even for brand-new contractors, establishing credibility with clients has never been easier with online training, review websites and more. Don Cesarone, Jr., vice president of the commercial division of Van Kirk and Sons, Inc., says that while states have mandatory training for commercial pool operators, contractors…
You’ve probably placed your big orders for the year — pallets will start showing up at the shop any day now. But maybe you’re dreaming of the day when you will do enough volume to buy in bulk. However, businesses of all sizes across the industry demonstrate there’s no one-size-fits-all approach to buying channels. Distribution:…
Remember Vince Lombardi, former head coach of the Green Bay Packers, for whom the Super Bowl trophy is named? He won many championships over the years, but he started every training camp the same way: teaching foundational principles. It didn’t matter if you were a 10-year All Star or in your rookie season. Everyone went…
In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan, owner of Logan Pools in Brentwood, California, both named introduction videos as an important tool before visiting a client in their home. In-home selling can feel like hand-to-hand combat for many salespeople. It needn’t be,…
Now through August 31, 2018, dealers selling Inter-Fab products can qualify for special cash-back savings. The Stylemiles program gives $1 back for every 10 Stylemiles earned. And if a dealer sells three or more Inter-Fab products on one pool, they will receive an additional 20 percent. Dealers can sign up through the company’s website and…
Hayward Pool Products has introduced a new wireless waterproof touch-screen remote for its OmniLogic automation system. For customers who want a designated device to control their pool or don’t want to use their mobile devices around water, the remote is designed to float.
Under a Department of Energy rule for energy-efficiency standards for dedicated purpose pool pumps, starting in February any energy-efficient representations must follow new testing procedures. Although manufacturers aren’t required to implement new testing or performance criteria until July 19, 2021, starting in February 2018, any marketing claims must meet these new requirements. The Association of…
The 2018 World Aquatic Health Conference will be October 10 to 12, 2018, at the Charleston Marriott, in Charleston, South Carolina.
The American National Standards Institute has approved the ANSI/APSP/ICC-13 2017 American National Standard for Water Conservation Efficiency in Residential and Public Pools, Spas, Portable Spas and Swim Spas standard. The standard aims to provide professionals with water conservation best practices. “With the world placing increasing demands on finite water resources, the responsible use of water…
The Association of Pool & Spa Professional’s WAVE Young Professionals Network will be sponsored by Zodiac Pool Systems through 2018. “As we look to the future, we’re excited about investing in our next generation of industry and association leaders,” says Rich Gottwald, APSP president and CEO. “Through Zodiac’s continued commitment, we will be able to…
In late December, Poolcorp acquired the assets of Sacramento, California-based distributor Chem Quip. “Chem Quip has been a strong presence in the Northern California swimming pool industry for over 55 years,” says Manny Perez de la Mesa, Poolcorp president and CEO. “Adding the Chem Quip team and sales locations to the Poolcorp network strengthens our…