Regardless of how you many reviews you’re getting now, I’m sure you have more satisfied customers who have only thought about giving you a review. The secret is to find the best way to ask, and to make it easy for them to leave a positive review. Asking for a review is one thing. Having…
Photos by Tom Weinstein Mark Howard’s neighbors were pool guys. While growing up in Phoenix, during his high school summers and on weekends during the school year, Howard worked for two brothers who lived near him. After graduating, Howard briefly worked at a print shop but found it insufferable. “I couldn’t stand being cooped up,”…
William Drakeley grew up in the pool business. As a child, he would pick up garbage on the job site, following around the shotcrete crews. He finished school and became a banker, but he hated staying inside. So he worked for a few family pool companies and then, in 2000, started Drakeley Pool Company in…
Your accountant just called. “Bill, you lost $12,000 over the past few months. You better make some changes, or this is going to be a really bad year.” You hang up the phone, feeling low and upset, thinking, “I’m paying this guy $200 an hour to tell me I’m losing money? I can look at…
Few industries are more cyclical and seasonal than the pool business. Homeowners naturally want to extend the season and close their pools as late in the year as possible. This forces pool companies and their service departments to cram the critical closing season into a short, frantic, whirlwind few months. In regions where savage and…
Pentair’s ScreenLogic interface allows automation through all kinds of devices — the newest being the Amazon Echo — a tower-looking device named Alexa that answers verbal questions and takes commands, among many other tricks — and Apple Watch. David MacCallum, product manager for lights, automation and Acu-Trol at Pentair, is explaining to me how he…
In Virginia, pools didn’t open on schedule this Memorial Day and waterparks are bracing for a shorter season.[1] Pools in Maine were still reeling from lifeguard shortages in the middle of June.[2] In Minnesota, labor shortages are stifling businesses.[3] These examples represent the anxieties facing businesses and organizations across the country, all of which have…
The last thing any pool owner wants is to have an algae outbreak during summer. Well-maintained pools should be free from algae; however, there are some things that can turn a maintained pool into a green menace at the height of swim season. Summer storms Rainstorms are notorious for bringing nitrogen into the atmosphere, which…
How to not fall prey to hackers By Ashe McBrayer We’ve seen a sharp rise in crypto viruses in the last few months. A crypto virus is a nasty computer program that takes all your data and puts a nice sturdy padlock on it so you can’t get to it anymore. The creator of…
When a major storm bears down on the open sea, cargo ships can be vulnerable to major damage, sinking and possible fatalities. In such a dangerous scenario, the captain must put the safety of his vessel and crew above all else, even if that means cargo is jettisoned. On land, businesses go through similar struggles…
The swankiest section of Miami Beach is home to a $20 million-PLUS mansion that features a perfect rectangle of blue water levitating above the landscaping, apparently unbound by the laws of physics. The water is contained inside a clear-walled vanishing-edge pool. Linear and seamless, the breathtaking optical illusion is the brainchild of Aquatic Consultants Inc.,…
We’re bringing the magazine straight to your phone or tablet When I tell people I write and edit magazines, they want to know, “Which one?” Of course, the guy changing my oil, a Starbucks barista or the majority of people I come in contact with outside work will likely never see a trade magazine…