Cal Plastering Co.    

Cal Plastering Co.    

Jay Eaton didn’t know much about pools when he started in the business. In a tale as old as time, Eaton’s father-in-law, Gordon Schmeiser, began a pool store and commercial chemical service company in 1974. Eaton had just gotten engaged to Schmeiser’s daughter, Barbara. 

“I didn’t know anything about pools other than that you swam in them,” Eaton says.

Schmeiser, Eaton and a third employee, Dave Orlog, made a go of it, eventually expanding into pool repairs and renovations until an opportunity came calling. 

In 1983, Schmeiser purchased local plastering company Cal Plastering Co. in Phoenix, Arizona, and never looked back.

Michelle Watson

She Does it All

Michelle Watson stands out in male-dominated pool industry Her grandmother broke the mold as a real-life “Rosie the Riveter,” repairing airplanes during World War II. Following in her footsteps, Michelle Watson is blazing a trail for women in the male-dominated pool industry. As the owner of Shell’s Pool & Spa Service, Watson specializes in pool…