How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…
QR codes are an unavoidable part of modern life, whether in restaurants, outdoor advertising, event ticketing or myriad spaces.
As pool professionals, online messaging and reaching your targeted audience can often be a deciding factor in landing new accounts. But do you know where your audience is and who is viewing your information?
Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.
Today’s consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Responding quickly to homeowners about their pool service could be the difference between retaining customers or losing their business. “If you know consumers, they like the quick reaction times,” says Chris Cavanaugh, owner of Cavanaugh Pool, Spa & Patio in Kentucky, “and if you get to them quick, typically you will land a sale or…
Google has been a market leader in online advertising for years, and continues to crank out a plethora of tools that help advertisers and customers find each other. Garnering over 86% of the search market according to Search Engine Journal, Google is the most popular search engine available globally, which means potential customers see ads…
In the digital age, customers and pool professionals can interact in more ways than ever before. Website building, marketing and general media play significant roles for many pool service and supply companies. One way pool pros can support their customers and the health of their business is through how-to videos. Kelly Skelton, director of marketing…
From slowed part production and raw material shortages to job market woes, pool and spa customers are experiencing an increase in the time between purchase and delivery. Jennifer Gannon, proprietor at BonaVista Pools in Ontario, Canada, says customers “are finding out that the supply chain is sort of deeply altered for all retailers.” With this…
Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a Facebook message. Along with that presumption comes an expectation that pool pros will see the message and respond promptly — ideally within five minutes. This expectation is known in the marketing world as the five-minute…
To show off their best work, pool professionals can leverage short six- to 30-second videos on social media platforms like TikTok, or with Twitter Fleets and the stories feature on Facebook, Instagram and YouTube. On some platforms, the videos vanish after 24 hours, so pool operators can continually post fresh content that highlights their most…
Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected for weeks. That’s where learning the basics of Google Search Console can help. The Biggest Benefits of Google Search Console Google Search Console provides tools and reports to measure a site’s search traffic and performance….