There are only so many ways to catch foot and motor traffic. Outside of full-size billboards, advertisement on service vehicles and signage at a company’s physical location, many companies use lawn signs. Lawn signs are a simple and direct strategy for advertising in the most visible area of a jobsite. Information as simple as the…
In a digitized world, pool companies have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky, has been using two digital billboards in its newest market — Owensboro, Kentucky — for about three years, owner Chris Cavanaugh says. Traditional billboard advertising still makes up a key piece of the company’s marketing…
Your marketing budget requires planning, flexibility Building a marketing budget can be tedious for pool professionals, but as Ian Schatte, marketing coordinator of Manning Pool Service in Houston, Texas, says, the best-laid plans require funding. Schatte prepares a quarterly budget for each department and a large umbrella marketing budget for the year, assessing its largest…
Twenty years ago, people found service providers through friends, neighbors or the community board at a local business. Those days are long gone, replaced by social media and search engines. In the last decade, Facebook and Google became kings of the internet, and while they still hold sway over most of the digital empire, it’s…
Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many small-business owners feel it’s worthwhile to incorporate Facebook’s advertising features into their marketing strategy, while for others, promotional budgets are best spent elsewhere. James Atlas, principal of Platinum Pool Care in Wheeling, Illinois, is in…
A pool fence would have saved Joshua and Christian DeMello. In January 2010, the 13-month-old twins drowned when they escaped from their grandparents’ house and fell into an unsecured pool. There were no alarms or fences. Their mother found them in the pool. “Today, I believe in multiple layers of prevention,” says their father, Paul…
Our tech-heavy culture has a tendency to turn nouns into verbs, not the least of which is ‘Google.’ As powerful as Google is, when it comes to customers finding your business listing on the search engine — managed through a free Google My Business account — is not something you want to leave unmonitored. “In…
If a backyard renovation is on the agenda, homeowners will look for pictures of completed projects to start brainstorming for their own. And with more than 40 million unique users a month, Houzz has become a highly popular platform for design and renovation photos. “People invest in pools for [a certain] lifestyle, and nothing communicates…
When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the promotion and marketing of your new or added store. Scott Clark of Spa & Sauna Company of Reno has traveled this road three times and is moving his original store to a higher-traffic location. “The…
More than 70 percent of the leads generated for Patriot Pool & Spa of Austin, Texas, come from Yelp, company president Hal Denbar, says. Genna Gold, senior manager of business outreach for Yelp, says 2018’s second-quarter analysis shows 104 million people visit Yelp on their mobile devices each month, and 74 million on desktops. Since…
By Mike Tinz, vice president of franchise sales for Money Mailer It is important to make a splash with consumers by developing creative ads to draw in business, and direct mail campaigns are still an effective avenue. In 2017, direct mail ads generated a response rate of 5.1 percent, compared to .6 percent from email…
In the world of social media marketing, LinkedIn may get nothing more than a passing glance from your company. After all, LinkedIn is about finding a job, and you already have one, right? That was the LinkedIn of years past. These days, the platform is a melting pot of professionals sharing content and establishing credibility…