When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales manager Ryan Jordan went live on the company’s Facebook page as they unloaded it from the truck. That video alone has more than 750 views. A two-minute live video in June about its tent sale…
You’ve nailed your marketing message and target audience; leads are pouring in and sales are great. But any time an employee gives their two weeks or you find yourself understaffed, you break into a cold sweat as positions go unfilled for weeks, even months. The problem may be twofold: You’re not looking in the right…
Facebook, Twitter, Snapchat, LinkedIn, Instagram — the internet is crawling with social interaction between consumers and businesses. With so many platforms available, it can be hard to determine whether one is a viable option for your showroom over another. Instagram’s 700 million active monthly users make it a force to be reckoned with, and moreso…
By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in marketing is, well, nothing. But wishing for results without a strategic plan in place is almost as bad. Some retailers sit back and hope a customer will walk into their brick-and-mortar location or wind up…
Regardless of how you many reviews you’re getting now, I’m sure you have more satisfied customers who have only thought about giving you a review. The secret is to find the best way to ask, and to make it easy for them to leave a positive review. Asking for a review is one thing. Having…
If there were a way to turn $1 into $38, would you do it? Bet you would! In its 2015 National Client E-mail Report, the Direct Marketing Association reported an average $38 return for every dollar spent on email marketing. That sounds great — but there are rules of engagement to put the email marketing…
Miguel Angel Mercado, owner of Ocean Gallery USA in El Paso, Texas, is equal parts entrepreneur, marketer and P.T. Barnum. Barnum knew how to create attention for his business endeavors and utilize what he called “printer’s ink” (the press) to his advantage. Mercado has assembled that puzzle by merging reality television with brokered (paid) TV…
Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here, a group of success-minded retailers offers six tested concepts that keep them visible and produce revenue. No. 6: Direct Marketing Brooke Rossi, retail general manager at Wilmington, Illinois-based DesRochers Backyard Pools & Spa stores, makes…
in the last two years, marketing on Facebook has become very sophisticated, and advertising there can be profitable when done correctly. In 2014, a Gallup poll showed social media influenced only 5 percent of consumers’ buying decisions. The tide has turned since then, says Thorin McGee, editor-in-chief and content director of Target Marketing magazine. “This…
What good is investing in an email marketing campaign if you don’t see a lucrative return on that investment? Depending on emails as the only way to reach prospects will limit their effectiveness. Most people don’t do any follow-up on email campaigns, says Allison Reynolds, co-founder of and email campaign manager for The Get Smart…
Previously, we touched on the first step to getting potential customers to read your email marketing campaign: avoiding the spam folder. The subject line and preheader text are vitally important to deliverability, but there’s more. Allison Reynolds, co-founder of The Get Smart Group marketing firm, oversees email marketing campaigns for its clients. She says the…
I’d like to ask you some questions: How’s your online marketing these days? What about your website? Is it delivering all the customers you can handle, or is it more like an online brochure? While we’re at it, let’s talk about your presence on social media — or should I speak with your social media…