Genesis Construction School: Concrete Pools Course
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Genesis Construction School: Concrete Pools Course

Genesis is offering a comprehensive three-day program covering concrete pool construction in Birmingham, Alabama, on March 20-22, 2023.  This course will provide the knowledge and skills to build beautiful and structurally sound concrete pools. Topics covered include plumbing and engineering, layout, forming, excavation, shotcrete and waterproofing, tile and coping, concrete decking, pre-plaster preparation and pool…

gorilla marketing

Making Waves

How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…

PoolTech

PoolTech

Heritage Pool Supply launches PoolTech program for pool service pros On march 23, Heritage Pool Supply Group is debuting PoolTech, a new program designed to benefit and reward pool service professionals.  At the beginning of 2021, not many in the pool industry had heard of SRS Distribution, one of the largest distributors of roofing materials…

Wayne

Wayne’s World

Wayne Ivusich starts a new act Early in Wayne Ivusich’s long career at Taylor Water Technologies, Wade Beebe, the company’s vice president, took him aside and said, “Wayne, one of the goals I have for you is to become well known in the industry.” Thirty years later, Ivusich received Pool Nation’s Robert Lowry Lifetime Achievement…