In a digitized world, pool companies have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky, has been using two digital billboards in its newest market — Owensboro, Kentucky — for about three years, owner Chris Cavanaugh says. Traditional billboard advertising still makes up a key piece of the company’s marketing…
Pool professionals are in the business of taking care of customers, making it easy to focus on customer happiness and well-being. But how often do you think about the mental well-being of your employees? Mental health may be out of sight, but it shouldn’t be out of mind for pool company leadership, says Jules Johnson,…
Dr. Susan Richardson has always had an interest in reducing the risk of disinfection by-products (DBPs) in swimming pools. Richardson, who works in the department of chemistry and biochemistry at the University of South Carolina, has been a private pool owner for more than 25 years and, as a mom, is concerned about her children’s…
By Mark Ligon, marketing manager, Commercial Industrial Supply For homeowners, pool construction is a big investment that they expect will last for years to come. That’s why it is so important to select the best materials for the job. Because much of the pool piping is buried underground, it’s especially important to choose the right…
When I re-read my last column, I can’t help but laugh. If I’d only known what was ahead. We were gearing up for a crazy busy season, but never in my wildest dreams would I have envisioned this. The way COVID has affected business differs for each company, city and state, but fortunately for our…
Several in the pool industry believe that EPA-registered borates deserve more attention from dealers, technicians and owners. “This is the most underutilized and overlooked product in our entire product line,” says Alicia Stephens, manager of training and education at BioLab Incorporated in Lawrenceville, Georgia. “And I hate that because it’s a wonderful product that can…
Sometimes we pick up a few tricks along the way; things that can save time, money or even perform the impossible.
While some pool companies steer clear of commercial jobs, others learn to navigate pricing as they go.
“The bottom line is that well-maintained pools with properly functioning equipment do not turn green.”
For a pool company, heat pumps offer a great profit margin.
Dick AbareCPC, owner Algae Busters Pool Service, inc.Tampa Bay, Florida ResidentialInstallation, Warranty and RepairEmployees: 2 Something new and innovative helps pull us out of a rut and makes us step out of our comfort zone. Embrace technology you haven’t already. If you have, take some more updated classes. One of the many things I…
