Everyone loves LED lights for their efficiency. But when it comes to installing them in a pool, some issues are hard to get around. If you need a light powerful enough to illuminate 20 to 30 feet across the pool, an LED light has to be nine to 12 inches long. Not ideal when, depending…
This summer, Poolcorp announced the retirement of its longtime leader, Manuel Perez de la Mesa. While Perez de la Mesa will stay on the board of directors, at the end of 2018 Peter Arvin will assume the role of CEO. Megan Kendrick: Are you excited for next year and what that change looks like for…
Most of us have heard the saying, “Do you have 30 years’ experience, or one year of experience repeated 30 times?” The other one we have all heard is the definition of insanity: “Doing the same thing over and over again while expecting different results.” The point is the same in either case. Are we…
Undoubtedly, in the first minutes of conversation a pool builder has with a prospect, two questions will arise: “How long will it take?” and “What will it cost?” And though most can answer these quickly, they need to be contemplated before answering. Estimating price and time accurately is vital to the success of any pool…
Human error is largely to blame when a commercial pool experiences problems, which is why automated systems are gaining popularity year after year. An automated system eases the burden of having to be on-site several times a day to take a reading. And with growing public concern around water condition in commercial pools, these systems…
We asked pool pros what they kept in their service trucks. Their answers varied based on the season, location and individual service professional. But everyone had chlorine and a pole. John Reid, Founder and President Primo Pool Care (Norfolk, Virginia) @primopoolcare “The most important item in the back of the pool truck is the pool…
More than 70 percent of the leads generated for Patriot Pool & Spa of Austin, Texas, come from Yelp, company president Hal Denbar, says. Genna Gold, senior manager of business outreach for Yelp, says 2018’s second-quarter analysis shows 104 million people visit Yelp on their mobile devices each month, and 74 million on desktops. Since…
As entrepreneurs, running an efficient business is key to smooth operations — especially when dealing with hundreds of customers. While managing a pool business, there’s a number of tasks to be done, including inventory, marketing, scheduling and everything in between. Some days it may seem like nothing is getting done if you do it all…
By Mike Tinz, vice president of franchise sales for Money Mailer It is important to make a splash with consumers by developing creative ads to draw in business, and direct mail campaigns are still an effective avenue. In 2017, direct mail ads generated a response rate of 5.1 percent, compared to .6 percent from email…
Last year I received an email about a PoolPro story on online reviews: “After reading The Review Conundrum article I was very inspired because this is exactly what we went after when starting our company three years ago. Taking Yelp and Google serious took our business to a whole new level … If you ever…
If you have listened to Dave Ramsey, you know his initial step toward personal financial freedom is the creation of an emergency fund. The long-term objective is to have an emergency fund that will cover three to six months of income. The same principle applies to our businesses. We need an emergency fund as well….
Unless you’re really into vehicle mechanics, most people just want their car to run well and get good gas mileage. They’re not interested in the valve opening time, the internal compression — just reliability. And that is the approach that Georgia-based CMP — manufacturer of pool, spa and bath products — is taking with the…