What’s your best summer survival tip?
Perhaps the most important pool pro tip for hot summer service days — and all seasons — is to stay hydrated.
Content Marketing for Pool Companies
Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise. However, content marketing can mean different things to different business owners. What does good content marketing look like…
We’ve kicked it into high gear
I haven’t been this excited about an issue of the magazine in awhile. This is our second iteration of what we’re calling our “Power Women” feature where we highlight some of the amazing women leaders in our industry. It was such a hit last year that we’ll probably do it every year until you beg…
Soft Opens
A few years ago, a friend who doesn’t work in the swimming pool industry called me about an ear infection she developed after using a backyard pool on Canada Day. “It was the first day the pool was open, ever,” she said. “They just finished construction. I don’t understand how this could happen.” Those of…
Simplify
Pentair’s Pool Builder software, an integrated business management platform — including web and mobile apps — designed specifically for pool builders, has an unorthodox origin story. Tommy Reynolds, a software developer and PPB’s creator, had no experience in the pool industry but got the idea while having a pool built at his home by Cypress…
ICF Pools — the Latest and Greatest Construction Method?
Many DIY homeowners and pool professionals alike are hailing ICF pools as being an easier, faster and more energy-efficient type of pool construction.
Tracking Fleets for Safety
GPS trackers are one of the fastest-growing devices on the market. The market size was worth $2.19 million in 2021 and is expected to be valued at $6.38 million by 2030, according to Straits Research. Using GPS trackers has helped many businesses manage its service vehicle fleets as it makes deliveries or performs services. Pool…
Keys, Codes and Security
“Pool service is about customer service,” says Philip Datz, owner of Zippy Pool Care in Sarasota, Florida. “High-quality service is on par with a clean, organized, well-balanced pool. It all goes together.” It’s an axiom that resonates throughout the industry for good reason: Pool service companies interact with their clients long after the initial contract…
How Do You Deal With HOAs?
Panelists share their tips to keeping HOAs and customers happy David Van Brunt This one is easy for me since I have been the president of my HOA community — of 108 homes — for the last six years, and I also own a townhome in an HOA complex with a pool. Let me answer…
An Ounce of Prevention
Adding Legionella testing to your list of pool services can not only create another revenue stream for your business but also help save customers’ lives. Legionnaires’ disease is a type of lung infection caused by inhaling small water droplets that contain the bacteria Legionella. Private and commercial pools could be putting swimmers at risk of…
Genesis Construction School: Concrete Pools Course
Genesis is offering a comprehensive three-day program covering concrete pool construction in Birmingham, Alabama, on March 20-22, 2023. This course will provide the knowledge and skills to build beautiful and structurally sound concrete pools. Topics covered include plumbing and engineering, layout, forming, excavation, shotcrete and waterproofing, tile and coping, concrete decking, pre-plaster preparation and pool…
Making Waves
How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…