Following the July 2018 merger with Fluidra, S.A., Zodiac announced the company will now be operating as Fluidra. Since the close of the merger last year, the two companies have been united in their mission and strategic business decisions. The corporate rebrand to Fluidra serves as a logical next step in the integration of the…
Kids love to play inside the dome of water emitted from the Mushroom Maze water feature from Water Odyssey. With a spread of 4 to 8 feet, the unit is 3 feet tall and made of stainless steel, with low-profile rounded flanges that are easy on the feed and reduce the chance of toe-stubbing. ADA…
Innovative Water Care, Lonza’s former water care business, is rebranding the company and changing its name from Innovative Water Care to Sigura, noting the change as a reflection of its core mission. Sigura is defined as: sure, safe and secure. For more than 90 years, the business has focused on delivering superior water quality solutions to protect and…
Natural Chemistry introduces two highly concentrated new products for the upcoming season, supported by strong retail displays and lucrative discounts off product purchases. PHOSfree MAX is a high intensity phosphate remover packaged in 32-ounce high-end packaging. Pool pros and consumers can use half a bottle to treat up to 5,000ppb in 20,000 gallons, or a…
RicoRock’s new Vertical Rock Climber wall kit is designed for placement along the pool edge so users can climb, jump and splash back into the pool. Made of reinforced, lightweight cast concrete with a structural steel frame, the kit is 7 feet by 8 feet tall, 10 feet wide, 4 feet deep and has a…
American Pool Enterprises recently partnered with Windsor, New Jersey-based Sparkling Pool Services. The transaction, which closed on October 4, 2019, transitions both seasonal management and year-round maintenance accounts to a combined American Pool portfolio. The transaction welcomes Sparkling’s full-time team of 35 seasoned professionals into the American Pool family and bolsters American Pools’ ability to lead efficiency and…
![Innovative Water Care [Sigura] and Clear Comfort Join Forces](https://dev.poolpromag.com/wp-content/uploads/2019/12/IWC-Clear-Comfort-Logos-768x361.png "Innovative Water Care [Sigura] and Clear Comfort Join Forces 7")
Clear Comfort and Innovative Water Care, formerly Lonza Water and now called Sigura, announced a collaborative relationship that provides an integrated solution to deliver high quality water care. This new offering leverages Clear Comfort’s best-of-breed advanced oxidation systems with Innovative Water Care’s unique offering of calcium hypochlorite pool solutions. This relationship will enhance the ability for…
Natural Chemistry launched the “3-D Merchandising Program” (Dealer, Distributor, Display) designed to support dealers and distributors. The program is focused on providing dealers high-end retail displays and up to $300 in product vouchers with every rack ordered. Distributors benefit by having dealers purchase product with the NC Brands vouchers. “Our goal was to create a…
Water Tech Corp, manufacturer of Pool Blaster battery operated pool cleaners, sent the “I Pink I Can” team to its local New Jersey Breast Cancer Walk on October 27, 2019. This event was sponsored by the American Cancer Society and involved a non-competitive five-mile walk to raise awareness and unite to fight and end breast…
Pentair, a water treatment company and manufacturer of pool and spa equipment, received the “Best New Product – Equipment Pad” award for the third consecutive year at the 2019 International Pool | Spa | Patio Expo for the WhisperFloXF Variable Speed (VS) Pump. “At Pentair, we work to deliver smart, sustainable solutions to help pool…
Rola-Chem, a division of The Specialty Manufacturing Co., announced the next generation of ready-to-mount, fully integrated PRO Series 300 automation systems. The six new systems feature the same board mounted components as the previous generation with one important update: Each new system configuration now includes the new Rola-Chem PRO Series 300 feeder/pump(s). System installation is…
Thursday Pools, manufacturer of fiberglass pools, announced the release of a new marketing tool for its dealers: Thursday Pools Wet Tour. This series of videos allows consumers to see people sitting, standing, swimming and playing in the pool viewed from underwater. Pool builders and retailers told Thursday Pools that one of the hurdles to closing…