Visualize That

Visualize That

Picture it: A new customer contacts your pool company looking to put a pool in her backyard, but she’s uncertain what will fit and look the best. Your best designer spends what could be hours helping her visualize it. He measures, spray paints where the pool borders would be on the grass and meticulously creates…

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Hayward Moves Majority of its Products Offline

In a groundbreaking move, Hayward Pool Products is shifting how its products go to market. It’s moving more than 900 SKUs into the company’s Expert Line, making them unavailable for online sale and increasing their warranty. The prices for the 20% of products not moved to the Expert Line, staying in what Hayward calls its…

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Your Ultimate Guide to Pool Oxidation and ORP

By Zach Morris of Clear Comfort As a pool professional, you know the importance of clean, sanitized water. However, few people understand the pool chemical process, known as oxidation, that actually disinfects the water. What is pool oxidation? According to the Centers for Disease Control and Prevention’s Model Aquatic Health Code, oxidation is “the process…

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Clearon Acquires AquaFinesse

Clearon Corporation, one of the world’s largest manufacturers of trichloroisocyanuric acid and sodium dichloroisocyanurate, has acquired AquaFinesse LLC, the manufacturer of water treatment chemistry that loosens biofilm and prevents its regrowth. AquaFinesse was founded and developed by Jan de Rijk in the Netherlands. His company has sold AquaFinesse in Europe since 2006 and the United…

Web Exclusive: Chlorine vs. Bromine

Web Exclusive: Chlorine vs. Bromine

Paolo (Paul) BenedettiCEO, Aquatic Technology Pool & Spa (Morgan Hill, California)IPSSA Water Chemistry Certification, CPO Certified and Instructor, AST Certified and Instructor, CA – CSLB Industry Expert, Society of Watershape Designer – MASTER, Genesis Instructor Chlorine Pros: Can be stabilized and protected from UV degradation, economical, easy to find Cons: Once chlorine combines with contaminates…

What to Do After Wildfires

What to Do After Wildfires

No words can adequately express the condolences felt for those who have suffered loss during the recent wildfires in California and the Northwest United States. In the case of active fires, the utmost concern should always be for the immediate safety of persons and property. The devastation of wildfires this year has been particularly extreme….

The Pink Pool Mess

The Pink Pool Mess

Lake Elsinore, California, resident Ed Testa had to flee from his home during the August, 2018, Holy Fire in the Santa Ana mountains. His home was spared from fire damage but it was covered in Phos-Chek  — the fire retardant dropped from tanker planes. Everything was a bright pink, including his 24,000 gallon swimming pool,…