CCEI Taps Badrawy for Marketing

CCEI North America, a manufacturer of automation and controller systems in the U.S. and lighting systems in Canada and Mexico, announced Farida Badrawy as its new North American marketing coordinator. 

Badrawy will be responsible for managing the planning, strategy and execution of all communication and marketing initiatives for CCEI North America. Her educational background includes an advanced graduate degree in communications management and public relations from McGill University in Montreal and a diploma from the Miami Ad School in Toronto. 

“Farida [Badrawy] speaks multiple languages and possesses the skills needed to ensure the pool and spa market is aware of all the latest innovations that CCEI has to offer the pool industry,” says Sébastian Chéreau, head of CCEI’s global marketing. 

Farida can be reached at fbadrawy@ccei.ca. For more information about CCEI, visit ccei-pool.com/us.