Great American Waterfall Welcomes New Director of Sales

Florida-based Great American Waterfall announced the addition of Lee Russell as director of sales. Russell has been in the industry for more than three decades, leading the team at Russell Pools in Baton Rouge, Louisiana, a company founded by his grandparents in 1965.

“The culture of innovation embraced by the leadership of Great American is unparalleled in our industry,” Russell says. “I can’t wait to be a part of that culture and bring these innovations to the marketplace.”