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Ad Design Tips for Pool Pros

ByPoolPro September 4, 2018July 10, 2020

By Mike Tinz, vice president of franchise sales for Money Mailer It is important to make a splash with consumers by developing creative ads to draw in business, and direct mail campaigns are still an effective avenue. In 2017, direct mail ads generated a response rate of 5.1 percent, compared to .6 percent from email…

Marketing

Reality Marketing

ByJim Raposa February 1, 2017April 30, 2020

Miguel Angel Mercado, owner of Ocean Gallery USA in El Paso, Texas, is equal parts entrepreneur, marketer and P.T. Barnum. Barnum knew how to create attention for his business endeavors and utilize what he called “printer’s ink” (the press) to his advantage. Mercado has assembled that puzzle by merging reality television with brokered (paid) TV…

Ad Design Tips for Pool Pros

Reality Marketing

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