Where Everybody Knows Your Name
When finding the best marketing company for your business, trust is the key to success. With so many agencies and professionals, a local relationship may give you the most bang for your buck.
Mallory Bjekich-Wachowski
In 2022, Mallory Bjekich-Wachowski started her company, Toolbox for Excellence, with fellow industry professional Jane Merritt, combining her pool industry background with her love of education. She also works at All Seasons Pools & Spas in Orland Park, Illinois, as a training and business development manager.
All in the Family
Discover how All Seasons Pools & Spas embodies the values of kinship while driving innovation and promoting learning within the industry.
Plunging Back Into Commercial
Experts say the commercial pool industry is slowly starting to get back to a somewhat pre-pandemic normal. Unlike residential pools — which spiked in usage and demand across the United States when COVID hit — commercial pools shuttered nearly overnight. With approximately 255,000 commercial pools in the United States, the sudden halt was a jolt…
The Elusive Unicorn Platform
For 60 years, Heritage Recreation in Sutton, Massachusetts, used pen and paper to manage the business. In 2015, the company was still scheduling 800 pool openings and closings a year this way. But the method was both time consuming and unworkable, says second-generation owner Paul Domey. “We had one notebook to use among six office…
The Pandemic Pool Pro
The home improvement sector is slaying it. The pandemic has resulted in many people having more disposable income, and more time at home means the Honey Do list grows. Travel budgets have been reallocated to home renovations. I reached out to a few in the industry for an hour-long video chat in September: Jerry Wallace…
Turn, Turn, Turn
For David Riley, founding partner at business-improvement firm Gemini Effect, inventory management would be a piece of cake — if reality didn’t keep getting in the way. “If you had the world the way you wanted it and you could manage things perfectly, you could operate a business without ever having to invest in inventory,”…
Longtime Employees Team Up to Become Owners
Photos by Wendy Stewart Adam Litke and Loren Cohodes got their start in the pool industry in different ways. Litke’s father, who was a high school principal, made him find a summer job when his biology grade wasn’t up to his standards. Litke made a good impression at the company, All Seasons Pools & Spas;…