Cost Conundrums

Cost Conundrums

ByHannah Brashers

For pool service professionals, raising prices can be a tricky topic. How much to raise prices and how to inform customers of the changes are decisions that should be approached with care. Beau DeRohan, the owner of Great White Pool and Spa in Boise, Idaho, knows it’s a daunting but necessary task. “Our rates are…

Visualize That

Visualize That

ByMichelle Cramer

Picture it: A new customer contacts your pool company looking to put a pool in her backyard, but she’s uncertain what will fit and look the best. Your best designer spends what could be hours helping her visualize it. He measures, spray paints where the pool borders would be on the grass and meticulously creates…