Telling Stories

Telling Stories

BySherrie Negrea

To show off their best work, pool professionals can leverage short six- to 30-second videos on social media platforms like TikTok, or with Twitter Fleets and the stories feature on Facebook, Instagram and YouTube. On some platforms, the videos vanish after 24 hours, so pool operators can continually post fresh content that highlights their most…

PP20-5-Web-30U40MarkJones

Mark Jones

ByPoolPro

Mark Jones told himself that he was young and smart enough to figure out how to maintain his own backyard swimming pool. It took him a full summer, he says, to understand the basics: He made a lot of mistakes and asked a lot of questions at the local pool store. In 2017, Jones’ neighbor…