Sowing Customer Seeds (Just Add Water)

ByMichelle Cramer

You want your pool service to grow, but any small-business owner knows how it can be to find time to devote to company expansion. Brett Lloyd Abbott is president and chief strategist of MYM Austin, Inc., which specializes in serving the marketing, advertising and business-growth needs of the swimming pool construction and service industry. Growing…

Rate of Return

Rate of Return

ByMichelle Cramer

Brett Lloyd Abbott, president of MYM Austin, Inc., a marketing firm geared toward pool builders, focuses exclusively on pools in order to garner better marketing results for his clients. “We’re selling a product that most people would deeply emotionally love to have,” he says. “You don’t have to do a whole lot more than show…