Content Marketing

Content Marketing for Pool Companies

ByKelly Skelton

Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise.  However, content marketing can mean different things to different business owners. What does good content marketing look like…

Marketing Revamp

ByMichelle Cramer

Flashback: 2008. Recession hit, and the banks and market collapse under the weight. River Pools & Spas co-owner Marcus Sheridan says his business lost 80 percent of its market because “homeowners just couldn’t get loans. No one had equity due to the housing crash. In an industry where literally anyone could get a loan for…