When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the promotion and marketing of your new or added store. Scott Clark of Spa & Sauna Company of Reno has traveled this road three times and is moving his original store to a higher-traffic location. “The…
What good is investing in an email marketing campaign if you don’t see a lucrative return on that investment? Depending on emails as the only way to reach prospects will limit their effectiveness. Most people don’t do any follow-up on email campaigns, says Allison Reynolds, co-founder of and email campaign manager for The Get Smart…
The most successful email marketing campaigns are done through software or a service that not only allows customization of a top-notch digital presentation, but also captures data to follow your ROI and aid in making leads into customers. Here are a few of the programs available to assist your efforts. benchmarkemail.com Base Price: The free…
As a new pool season gets underway, most savvy business owners are deciding how best to spend their marketing and advertising dollars. So while you consider radio, TV, billboards, AdWords and other advertising opportunities, don’t forget about the low-cost hidden leads that may be right under your nose. When it comes to new pool leads,…