Proper Pricing Models
Pool pros are working toward a consensus on whether to include chemicals in their service pricing or to separate out that cost for clients.
Engage Customers in a New Way
By now, there’s a high probability you’ve joined a livestream video or two, whether on TikTok, Facebook, Instagram or another social media platform
Content Marketing for Pool Companies
Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise. However, content marketing can mean different things to different business owners. What does good content marketing look like…
Making Waves
How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…
How to Win Followers and Influence Algorithms
As pool professionals, online messaging and reaching your targeted audience can often be a deciding factor in landing new accounts. But do you know where your audience is and who is viewing your information?
Face Value
Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many small-business owners feel it’s worthwhile to incorporate Facebook’s advertising features into their marketing strategy, while for others, promotional budgets are best spent elsewhere. James Atlas, principal of Platinum Pool Care in Wheeling, Illinois, is in…
What do Pleatco, Riptide and Facebook have in common?
The strange connections that got one pool gal a free vac When Andrea Nannini of Port St. Lucie, Florida, won the 2018 Pleatco Perfect Pool Gal, it gave her the confidence to go out on her own. Nannini had started Hibiscus Pool & Spa in May 2018 while working for another pool company, but in…
Just Hit Record
When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales manager Ryan Jordan went live on the company’s Facebook page as they unloaded it from the truck. That video alone has more than 750 views. A two-minute live video in June about its tent sale…
Click Like
in the last two years, marketing on Facebook has become very sophisticated, and advertising there can be profitable when done correctly. In 2014, a Gallup poll showed social media influenced only 5 percent of consumers’ buying decisions. The tide has turned since then, says Thorin McGee, editor-in-chief and content director of Target Marketing magazine. “This…