Planning Your Paid Marketing
When you first learn to swim, you start in shallow water with a kickboard and floaties. Most people don’t just jump off the highboard on day one.
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Regardless of your feelings about Facebook, the social media platform continues to be a player in the marketing world. Many small-business owners feel it’s worthwhile to incorporate Facebook’s advertising features into their marketing strategy, while for others, promotional budgets are best spent elsewhere. James Atlas, principal of Platinum Pool Care in Wheeling, Illinois, is in…
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in the last two years, marketing on Facebook has become very sophisticated, and advertising there can be profitable when done correctly. In 2014, a Gallup poll showed social media influenced only 5 percent of consumers’ buying decisions. The tide has turned since then, says Thorin McGee, editor-in-chief and content director of Target Marketing magazine. “This…