Get a Grip on Drip Marketing

Get a Grip on Drip Marketing

Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.

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Kelly Michael Skelton

When Kelly Michael Skelton started in the industry, he didn’t know if he’d be staying for long, but he says opportunities have continually opened up and he’s enjoyed it. Skelton started at South Shore Gunite Pools as an admin assistant and eventually started the company’s marketing department. He says hard work and being in the…