Misty Knight, technical sales manager for Zodiac Pool Systems, says her customers become like extended family. Bryan Banta, owner of B&B Pools in Pompano Beach, Florida, can attest to that. “Misty answers the phone when others don’t,” he says. “She’s available to me when I need her.” Establishing a strong B2B relationship between pool professional…
For small businesses, hiring additional employees is often a tough decision. Is the timing right? How do I know what positions to hire for, and what we can afford to pay those people? Brand new business owners often put a lot of weight on their instincts. For Hal Denbar, president of Patriot Pool and Spa…
Paolo (Paul) BenedettiCEO, Aquatic Technology Pool & Spa (Morgan Hill, California)IPSSA Water Chemistry Certification, CPO Certified and Instructor, AST Certified and Instructor, CA – CSLB Industry Expert, Society of Watershape Designer – MASTER, Genesis Instructor Chlorine Pros: Can be stabilized and protected from UV degradation, economical, easy to find Cons: Once chlorine combines with contaminates…
Everyone has a preference in competitive markets: Burger King versus McDonald’s, Walmart versus Amazon — and in this industry, the brand of pool equipment you install and the sanitizer you recommend to customers. In the world of chlorine versus bromine, the competition is likewise fierce. What’s the difference? You can’t have a good matchup without…