What Aren’t You Doing that You Should?
A few pool service companies invest in paid marketing, and there are concerns about training and resources for technicians handling sales tasks.
Decoding Success
Marketing is the cornerstone of a successful business, yet many struggle not only with crafting effective strategies but also assessing their impact.
Marley Cunningham
After spending 15 years in the hospitality industry, Marley Cunningham reached a crossroads in her career. She realized she was happiest when exercising her creativity, which happened most often in her marketing roles. So, she pivoted.
Aaron Troutt
Aaron’s passion for continuous improvement drives him, as he believes there’s always room to become better in the ever-evolving pool industry.
HASA, Inc. Hires New COO, Expands C-Suite
HASA, Inc., a leading provider of premium liquid sodium hypochlorite solutions for recreational, municipal and industrial water sanitization, announced several promotions intended to support the brand’s growth.
AquaComfort Water Group Acquries GreenStory Global
GreenStory Global Pool and Spa Filtration, a provider of pool and spa filtration solutions designed to improve water quality and reduce chemical usage, has joined the AquaComfort Water Group family of companies. With the addition of GreenStory Global, AquaComfort Water Group expands its portfolio of sustainable and innovative solutions that cater to the unique needs…
Cause Marketing
Today’s consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Too Legit
Google has been a market leader in online advertising for years, and continues to crank out a plethora of tools that help advertisers and customers find each other. Garnering over 86% of the search market according to Search Engine Journal, Google is the most popular search engine available globally, which means potential customers see ads…
Keeping Up (Web) Appearances
Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected for weeks. That’s where learning the basics of Google Search Console can help. The Biggest Benefits of Google Search Console Google Search Console provides tools and reports to measure a site’s search traffic and performance….
Acquiring New Customers In a Digital World
The global pandemic of 2020 will also go down in history as “the great accelerator.” Contactless payments, curbside delivery and cashless orders are just a few examples of trends that were well underway and got pushed into overdrive as the pandemic took hold. Shopping malls, restaurants and traditional retailers closed — in some cases permanently….
Lead Landslide
While the pandemic brought many industries to a screeching halt, the pool industry has seen an unprecedented boost in leads. Whether it’s a need to shake off stress, create a vacation at home or stay active, customers are flocking to pool companies. For many, it’s been a welcome change — but it’s also come with…
Billboard Benefits
In a digitized world, pool companies have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky, has been using two digital billboards in its newest market — Owensboro, Kentucky — for about three years, owner Chris Cavanaugh says. Traditional billboard advertising still makes up a key piece of the company’s marketing…