Planning Your Paid Marketing
When you first learn to swim, you start in shallow water with a kickboard and floaties. Most people don’t just jump off the highboard on day one.
Strategic Spending
Your marketing budget requires planning, flexibility Building a marketing budget can be tedious for pool professionals, but as Ian Schatte, marketing coordinator of Manning Pool Service in Houston, Texas, says, the best-laid plans require funding. Schatte prepares a quarterly budget for each department and a large umbrella marketing budget for the year, assessing its largest…