Biolab

BioLab Hires New Director of Sales for NC Brands after Industry Veteran Retires

BioLab, maker of NC Brands water treatment products like Natural Chemistry, SeaKlear, Coral Seas and Pro Series, is pleased to announce it has hired RJ Wetzel as director of sales for its NC Brands business. He will replace Jay Bertschy, an NC Brands veteran, who will retire in April 2023 after an incredible career with…

gorilla marketing

Making Waves

How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…

Baker-Pool-Display-with-Enzo

Blast From the Past

Retailers continue to get creative with their displays, finding new ways to engage customers despite the craziness of 2020. Baker Pool & Spa in Chesterfield, Missouri, is no exception. As restrictions lifted and the company prepared to welcome customers back, store manager Josh Davis tasked his team with finding fun ways to engage clients. To…

ProSeries-LIVE-online-training-NaturalChemistry

Natural Chemistry offers Pro Series live virtual training

Natural Chemistry is launching a new Pro Series educational platform for the 2021 training season. The live online training is provided by the company’s education manager and available immediately. Interested pool pros simply visit the new Pro Series Pool website (ProSeriesPool.com) and select Schedule Training. Choose your preferred date and time, and include as much…

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ProSeries app available from NC Brands

Natural Chemistry now offers the ProSeries app that provides complete water analysis and storage of customer information in the palm of the hand. Created to help pool and spa professionals determine a customized water treatment plan for specific problems including algae, cloudy water, staining, phosphate issues, scum and foaming, the app also allows professionals to…

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Natural Chemistry Releases New Water Care Products

Natural Chemistry introduces two highly concentrated new products for the upcoming season, supported by strong retail displays and lucrative discounts off product purchases.  PHOSfree MAX is a high intensity phosphate remover packaged in 32-ounce high-end packaging. Pool pros and consumers can use half a bottle to treat up to 5,000ppb in 20,000 gallons, or a…

BioLab Acquires NC Brands

Announced at the end of January, KIK Custom Products Inc., the parent company of BioLab, Inc. (makers of BioGuard and SpaGuard), acquired NC Brands L.P. NC Brands manufactures specialty chemicals and related products for recreational pools and spas in North America and uses naturally-based enzyme technology in pool and spa water care.  “The acquisition of…