Brian Fernandes

Brian Fernandes

“The pool industry is surprisingly lucrative and complex,” says Brian Fernandes, business development manager at Poolwerx. Fernandes oversees multiple Poolwerx franchise partners, helping to enforce best practices and coach business growth via technical excellence, customer service, local area marketing, profit-and-loss management and organizational strategy. Fernandes began working in the pool industry as a retail associate…

Pump Up the Perks

Pump Up the Perks

The signs are everywhere: Now hiring. Help wanted. Bonuses for new employees. But good help still is hard to find. Frank Disher, a Poolwerx franchise partner in Texas, says COVID has had a huge impact on the employment status of local pool pros in his area. He receives a ton of applications but can’t seem…

Female franchisees taking charge at Poolwerx

Female franchisees taking charge at Poolwerx

Poolwerx has added two new pool supply and service locations in North Texas, both owned and operated by female entrepreneurs. Darlene Childs opened Poolwerx Lantana and Melanie Earles has opened Poolwerx Haslet, each servicing their greater areas. After being disappointed with some of the options in their respective neighborhoods, they each saw an opportunity to…

Poolwerx creates new positions, prioritizes innovation

Poolwerx creates new positions, prioritizes innovation

Poolwerx, the global pool supply and service company with U.S. headquarters in Dallas, has appointed chief innovation officer Shannon O’Brien to the Poolwerx senior leadership team in a newly created role to define the company’s innovation pipeline and build upon the company’s rapid U.S. expansion. O’Brien, son of Poolwerx CEO and founder John O’Brien, will…

The Trichlor Shortage
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The Trichlor Shortage

Chris CavanaughOwner Cavanaugh PoolOwensboro and Madisonville, Kentucky The 2021 trichlor shortage is on every retailer’s mind. [In 2020] between both of my retail stores, we sold roughly 25,000 pounds of 3-inch tablets. My manufacturer is promising 100% of what I purchased in 2020 to be available to me for 2021. I typically buy 75% of…

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Poolwerx Expands to Tennessee

Knoxville-based Campbell’s Pools and Spas owner Tony Campbell announced a partnership with Poolwerx to update his pool supply and service businesses as a franchise partner. Campbell’s Pools and Spas will begin introducing Poolwerx branding, services and products to their location in Knoxville. Campbell’s has also relocated their Lenoir City store and has reopened as a…

Meet Our 2021 Panel
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Meet Our 2021 Panel

Ana Manning Co-owner and COOManning Pool Service Houston, Texas Ana Manning started at Manning Pool Service in 2012, four years after her husband, David Manning, joined the company. She says it was chaotic until she came on. One of the first things she tackled was restructuring the pool routes. Manning worked at Manning Pool Service…

Surprises In Store

Surprises In Store

For service-based pool businesses that have demonstrated growth and success, adding a brick-and-mortar location often tops the list of natural next steps. But even if the bottom line can absorb the associated overhead costs, long hours and extra staff that comes with a physical location, it can be tough to know whether it will prove…