Baby boomers are retiring, and millennials are entering the work force in droves. However, posting a general job listing may not be enough to get applicants, and millennials are a special breed when it comes to retention. The benefits of employing a younger generation make it worth a little extra effort. Benefits David Williams, CEO…
ATLANTIC CITY, NEW JERSEY CONFERENCE JAN. 22 TO 26 SHOW JAN. 24 TO 26 EXHIBIT FLOOR HOURS TUESDAY AND WEDNESDAY – 11 A.M. TO 5 P.M. THURSDAY – 10 A.M. TO 2 P.M. WELCOME PARTY MONDAY, JAN. 23 7 TO 10 P.M. Bally’s Saloon Bar This upscale watering hole is a new addition to…
Morehead Pools in Shreveport, Louisiana, is a family business — with a crazy family tree. It was founded in 1960 by Hall Morehead and developed a winning reputation — until the early 1970s when Hall Morehead and the business had accrued significant debt. Margaret Moore, Morehead’s operations manager and bookkeeper, saw an opportunity to save the…
Today, at least one in 10 retail dollars are spent online; in 2001, internet purchases accounted for just 1 percent of total retail sales. e-commerce grew by 14.6 percent in 2015 alone. Statistics could run the length of this article, but pool builders, suppliers and service providers don’t need data to understand how the internet…
Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here, a group of success-minded retailers offers six tested concepts that keep them visible and produce revenue. No. 6: Direct Marketing Brooke Rossi, retail general manager at Wilmington, Illinois-based DesRochers Backyard Pools & Spa stores, makes…
Experts say every commercial pool operator should consider making an old technology new again. For years, ultraviolet water treatment has been used to help sterilize drinking water and has been used in wastewater treatment plants. But only in the last handful of years has UVC technology made its way into the commercial pool industry. It…
As an organization grows, processes and standard procedures evolve. The new person needs training, so someone jots down the steps in a couple of key procedures. Perhaps a prospective customer wants to know how you’ll service their account, so you put it in your proposal. Gradually, stopgap procedures and one-time solutions begin to accumulate. You…