Educated for Growth

Educated for Growth

The Pool & Spa Show January 28-30, 2020 at the Atlantic City Convention Center in Atlantic City, New Jersey Developing your business for growth begins with education. These educational sessions at The Pool & Spa Show will point you in the right direction. (Send your technicians to this one!)Rookie to All-Star: The Fundamentals of Pool…

How I Built This

How I Built This

Part 2 of 2 In part two of this series, we look at three pool industry ventures that, born of necessity, changed the lives of those who dared to try something new. Pool Water Purification Products Harsh climate paves way for innovative water care Rick Lathrop says the evaporation rate in Lake Havasu City, Arizona,…

Start It Up

Start It Up

Swimming pools are not one-size-fits-all when it comes to design, and most certainly not when it comes to their care. The structure, mechanisms and sanitizing systems all contribute to determining the best water care method, and many industry veterans agree the care of a pool hinges on one crucial stage: The startup. “Proper pool startups…

Focus On Finances

Focus On Finances

There are plenty of options for borrowing money for business needs, but knowing which to choose can be a challenge. Business owners often look to bank loans and lines of credit. With a fixed loan, the borrower is given a specific amount of funds for a certain amount of time, sometimes at a fixed rate…

Replacing Word-of-Mouth

Replacing Word-of-Mouth

Twenty years ago, people found service providers through friends, neighbors or the community board at a local business. Those days are long gone, replaced by social media and search engines. In the last decade, Facebook and Google became kings of the internet, and while they still hold sway over most of the digital empire, it’s…

In House

In House

Photography by Javaughn Henry and SSG Bridges, factories and performance halls aren’t exactly the structures that come to mind when considering a pool company’s construction portfolio, but they are every bit a part of what South Shore Gunite Pools & Spas has grown into over more than 40 years in business. Headquartered in Billerica, Massachusetts,…

Variable-Speed Upgrades

Variable-Speed Upgrades

Rocco Russo is a national trainer for Zodiac Academy, a service provided by Fluidra, which hosts a series of weekly hands-on technical training workshops across North America. Russo and his fellow instructors teach product installation, service, repair and troubleshooting, and when the Carlsbad, California, manufacturer launches new and improved products, they teach pool pros the…

Back to Square One

Back to Square One

Many years ago, a good friend in the industry told me something I will never forget: “Never abandon what got you to where you are.” That statement can mean lots of things, but when it comes to being successful within the trades industry, the meaning is pretty clear. At some point in building your trades…

In With the New

In With the New

I can hardly believe that 2020 is upon us. 2019 was an eventful year, to say the least: As many of you know, I welcomed another daughter on October 10. I appreciate all the well-wishes that were sent my way and your graciousness as I care for an infant while running a business. We’ve got…