Google has been a market leader in online advertising for years, and continues to crank out a plethora of tools that help advertisers and customers find each other. Garnering over 86% of the search market according to Search Engine Journal, Google is the most popular search engine available globally, which means potential customers see ads…
Nowadays, partnering with a seasoned pro yields unsurpassed opportunity, but what’s in it for the mentor in the mentor/mentee relationship? Aside from warm fuzzies, is there a return on investment when assuming this role? Mentoring will keep you on top of your game. Have you heard the expression, “I’ve forgotten more than you know”? Old-timers…
As a pool professional and business owner, your pool company faces risk daily. General liability insurance helps protect your business’ financial assets, intellectual and physical property from lawsuits. By paying your premium for insurance policies, such as general liability or commercial property, you will have a financial backstop to protect your business against a potentially…
The Western Pool Show has been a reliable industry event since 1975, starting with a few trade and service pros sitting at a table. It grew from there, says event director Eric Neilson, and for nearly 30 years has been held in Long Beach, California. A nonprofit organization, the show is run by volunteers. The…
Long Beach, CaliforniaMarch 10–12, 2022westernshow.com The Western Pool & Spa show boasts a seminar schedule with classes for beginners to advanced including water chemistry, equipment repair, electronic controls, heaters, business classes and QuickBooks, as well as money management ideas. All three days also have classes available in Spanish. We’ve created two suggested seminar tracks for…