In the balance

In the balance

By using this index, water surveyors, scientists, pool operators and more were able determine just how well a water’s calcium carbonate balance was by measuring the water’s pH, alkalinity, calcium concentration, temperature and total dissolved solids.

Get a Grip on Drip Marketing

Get a Grip on Drip Marketing

Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.

PHTA accepting nominations scholarship award

PHTA accepting nominations scholarship award

The Pool & Hot Tub Alliance is now accepting nominations for its Greg Garrett Scholarship Award, which grants a PHTA member in the builder or service sector $5,000 for PHTA educational or certification fees. The scholarship, which is offered annually, encourages professionalism and provides an opportunity for continuing education in the pool and hot tub…