gorilla marketing

Making Waves

How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…

Wayne

Wayne’s World

Wayne Ivusich starts a new act Early in Wayne Ivusich’s long career at Taylor Water Technologies, Wade Beebe, the company’s vice president, took him aside and said, “Wayne, one of the goals I have for you is to become well known in the industry.” Thirty years later, Ivusich received Pool Nation’s Robert Lowry Lifetime Achievement…

App Pupil

App Pupil

Pool Nation launches Pool Man University App The world of swimming pool service just got a whole lot smarter with the launch of Pool Man University, the new Pool Nation training platform and app that will be available this year in the Apple App Store and Google Play. Specifically designed for swimming pool service professionals,…

Inside NPP

Inside NPP

A day with NPP to see just what consolidation will mean for the industry One of the weird things I didn’t realize would happen after I bought the magazine is that occasionally I’d get calls from private equity firms searching for insights into the pool industry. Typically, they’d reach out, we’d chat on the phone…

Spill-Proof

Spill-Proof

Get an insurance policy that includes spill coverage for pollution and clean-up costs Pools, hot tubs, spas, water parks and splash pads are all bodies of water treated by pool professionals to protect swimmers from the spread of germs and recreational water outbreaks.  In the industry, chemicals help to sanitize, balance pH, stop corrosion and…

PoolTech

PoolTech

Heritage Pool Supply launches PoolTech program for pool service pros On march 23, Heritage Pool Supply Group is debuting PoolTech, a new program designed to benefit and reward pool service professionals.  At the beginning of 2021, not many in the pool industry had heard of SRS Distribution, one of the largest distributors of roofing materials…

Michelle Watson

She Does it All

Michelle Watson stands out in male-dominated pool industry Her grandmother broke the mold as a real-life “Rosie the Riveter,” repairing airplanes during World War II. Following in her footsteps, Michelle Watson is blazing a trail for women in the male-dominated pool industry. As the owner of Shell’s Pool & Spa Service, Watson specializes in pool…