Power Women
PoolPro’s 2025 Power Women: Five innovators leading the way with depth and determination
A Balancing Act
Pool service pros are on the front line of the industry. They’re the customer-facing techs who deal with the challenges of creating and maintaining crystal clear, algae-free swimming pools — and at a good price.
Swimming Toward Opportunity
Pentair has long been a leader in the aquatic industry, providing innovative pool equipment and water solutions worldwide. But beyond its technical expertise, the company is making a significant impact through its partnership with Special Olympics, fostering inclusive communities and improving access to swimming for athletes with intellectual disabilities.
Taking the Pint-Sized Plunge
Plunge pools have been gaining momentum in the industry, and why shouldn’t they? Their compact size and smaller construction window make them an ideal amenity for any backyard — particularly for those who want more than just a place to swim.
Set the Vibe
The IntelliVibe Pool Lighting System, the latest innovation from Pentair Pool, brings endless customization options to pool owners, allowing them to transform their poolscapes.
Minimize Disruption, Maximize Efficiency
Commercial pool renovations don’t always have to mean extended closures and frustrated customers.
Murky Waters
Storm prep is essential, not just for peace of mind but also for efficiency once the storm passes.
Prosper Through Partnerships
Pool partnerships promote growth and prosperity when done with poise and purpose. A partnership might mean an understanding based upon a handshake or a contract, but the underlying message is the same: “I trust your company, you trust mine, and we’re going to recommend each other to potential clients.”
Busy But Broke
I often hear contractors talk about the nice profit they made on a job. I understand what they are getting at, but what they really mean is they made a nice margin on a job. Margins are not profit. Your ability to earn a consistent profit depends on understanding the difference between the two.
POOLCORP at 30
POOLCORP has plenty to celebrate this year: 2025 marks 30 years since the company went public under the name SCP Pool Corporation, later renamed POOLCORP in 2006.
Charting the Course
Just about everyone has hopes, dreams or goals — whatever word you want to use — something short or long term they want to accomplish. If they are not written down, they’re actually a wish instead of a goal. There is magic in writing goals down, as well as research that supports the difference in accomplishment between written and unwritten.
Justin’s Pool Service
Had it not been for his daughter, Sophia, or son, Justin, pool owners in Upland, California, might never have met Gilbert Campos.