High-Flying Photos

High-Flying Photos

When Scott Cohen began using drones for aerial photography in 2013, he was not aware of another pool builder using the technique in the entire United States. Three years later, drones have taken flight across the industry. The days of standing on barbecue grills and climbing on rooftops to get overhead pictures may be coming…

A Picture’s Worth a Thousand Words…and Your Next New Customer

A Picture’s Worth a Thousand Words…and Your Next New Customer

Every year, pool builders look at new ways to market the latest trends and technology to potential customers. While finding ways to get ahead of the competition is important, one thing will never change: Before builders can promote a brand or a feature, they have to sell the idea of owning a pool in the…