Cost Conundrums

Cost Conundrums

For pool service professionals, raising prices can be a tricky topic. How much to raise prices and how to inform customers of the changes are decisions that should be approached with care. Beau DeRohan, the owner of Great White Pool and Spa in Boise, Idaho, knows it’s a daunting but necessary task. “Our rates are…

Back to Square One

Back to Square One

Many years ago, a good friend in the industry told me something I will never forget: “Never abandon what got you to where you are.” That statement can mean lots of things, but when it comes to being successful within the trades industry, the meaning is pretty clear. At some point in building your trades…