What Aren’t You Doing that You Should?
A few pool service companies invest in paid marketing, and there are concerns about training and resources for technicians handling sales tasks.
From Service To Sale
Choosing an approach to backyard sales can be tricky, especially when deciding who should initiate sales and who should close them.
Decoding Success
Marketing is the cornerstone of a successful business, yet many struggle not only with crafting effective strategies but also assessing their impact.
Sabrina Salem
In the world of pool maintenance, Sabrina Salem has emerged as a groundbreaking figure who has shattered stereotypes to excel in various facets of the industry.
HASA, Inc. Hires New COO, Expands C-Suite
HASA, Inc., a leading provider of premium liquid sodium hypochlorite solutions for recreational, municipal and industrial water sanitization, announced several promotions intended to support the brand’s growth.
What is the goal?
Most business owners in the pool and spa industry know, formally or informally, what their business goals are for every season. However, it is challenging to make sure every employee at their company can state those goals at a moments notice. It is also challenging to create measurable sub-goals that allow your employees to actively…
Lights, Camera…SELL!
In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan, owner of Logan Pools in Brentwood, California, both named introduction videos as an important tool before visiting a client in their home. In-home selling can feel like hand-to-hand combat for many salespeople. It needn’t be,…
In-Home Selling Techniques
Making sales presentations in the home of potential customers is a different environment compared to the customer coming to your store. At their home, you’re on their turf. You’re probably also one of many salespeople the homeowner has lined up to make a pitch. This is wrought with minefields, unless you know how to set…
Do You Know Why You’re Losing Money?
Your accountant just called. “Bill, you lost $12,000 over the past few months. You better make some changes, or this is going to be a really bad year.” You hang up the phone, feeling low and upset, thinking, “I’m paying this guy $200 an hour to tell me I’m losing money? I can look at…
Boost Your Closing Ratio
I was the general manager of a trades company for many years. Salespeople would come by the office on a regular basis. Each would make their sales presentation, usually taking a significant amount of my time. At the conclusion of their presentation they would leave, often without asking for the sale. More than a few…
Cover the Basics
Let’s say you walk into an auto dealer to buy a new car. You find the model, color and features you want, and the price is right. They even have the very model you want in stock; it just needs to be prepped for delivery. You can’t wait! You can already smell that shiny leather…
Thinking Differently, Part 3
Every company has some version of MSP — marketing, sales and production — and it is an extremely valuable tool. However, few use it in the manner I am about to describe, and I think we are often doing it all wrong. Most companies spend money advertising, then they or their salesperson runs to the…