In the pool industry, everyone is equal when it comes to marketing and building a brand. Because most of the tools the largest companies use are also accessible to smaller operations. Even better — many of them are free.
AquaStar Pool Products, Inc. appointed Michael Krause as its new brand manager. Krause began his career in the pool industry as a teenager and most recently served as the owner of First Response Pool Service in Simi Valley, California.
Artificial intelligence has revolutionized many industries, and the pool business is no exception.
In the marketing landscape, billboards stand tall as symbols of brand visibility, yet many wonder if a billboard advertisement is worth the investment, particularly for small businesses.
Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise. However, content marketing can mean different things to different business owners. What does good content marketing look like…
How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…
How is this rise in interest rates affecting the pool industry, and what can builders expect in the coming months?
When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales manager Ryan Jordan went live on the company’s Facebook page as they unloaded it from the truck. That video alone has more than 750 views. A two-minute live video in June about its tent sale…
By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in marketing is, well, nothing. But wishing for results without a strategic plan in place is almost as bad. Some retailers sit back and hope a customer will walk into their brick-and-mortar location or wind up…