In the digital age, customers and pool professionals can interact in more ways than ever before. Website building, marketing and general media play significant roles for many pool service and supply companies. One way pool pros can support their customers and the health of their business is through how-to videos. Kelly Skelton, director of marketing…
While the pandemic brought many industries to a screeching halt, the pool industry has seen an unprecedented boost in leads. Whether it’s a need to shake off stress, create a vacation at home or stay active, customers are flocking to pool companies. For many, it’s been a welcome change — but it’s also come with…
Photography by Javaughn Henry and SSG Bridges, factories and performance halls aren’t exactly the structures that come to mind when considering a pool company’s construction portfolio, but they are every bit a part of what South Shore Gunite Pools & Spas has grown into over more than 40 years in business. Headquartered in Billerica, Massachusetts,…
Not everyone provides service quotes to customers in the same way. Some go through a checklist with the customer over the phone, while others send a technician to do a visual inspection. No matter the method, there’s no denying that some sort of assessment ahead of time is crucial. No customer likes to find unforeseen…
Finding good employees can feel like swimming in endless, expensive circles. For maximum return on investment, several approaches are working for pool industry companies that seek to reach a new applicant base. Mason Guarino, vice president of South Shore Gunite Pools & Spa in North Billerica, Massachusetts, says they have good luck with Facebook ads…
Industry leaders are often industry innovators, too. Several pool companies are using cutting-edge strategies and business practices to expand their market reach, grow their business and save on overhead costs. Absorbing Electrical To make its off-season more profitable, Aqua Quip in the Seattle, Washington, area, started its own electrical division of the company in 2006…