Communication Breakdowns

Communication Breakdowns

ByKristin Contino

When a customer dreams up the perfect backyard oasis, supply shortages, delays and communication breakdowns usually aren’t part of the fantasy. But with the state of the pool building industry over the past year and a half, that can often be the reality. When lines of communication are broken with customers, they lose confidence in…

Keep Talking

Keep Talking

ByMichelle Cramer

Everyone has Facebook on their phone — at least that’s what customers assume when they send a pool business a Facebook message. Along with that presumption comes an expectation that pool pros will see the message and respond promptly — ideally within five minutes. This expectation is known in the marketing world as the five-minute…